Professional Experience

Description coming soon!

As an event manager at McFarlane Promotions, my primary focus is in the public relations and marketing realm of each event and public relations account in our office. This includes, but is not limited to the following: writing and disseminating calendar notices and press releases to all major news outlets, creating PR/ marketing/ advertising plans for each event, securing and booking televisions segments, radio and editorial coverage, acting as an event spokesperson on live TV and radio interviews when necessary, negotiating and securing advertising buys and trade agreements with media partners, maintaining communication and relationships with all media partners throughout the event process, working closely with graphic designers, printers, and clients on all print, online and collateral materials, managing social media outlets and websites when necessary, as well as developing a media report post each event.

In addition to managing the public relations realm of each event, I also oversee the public relations efforts of the company as a whole. This includes managing McFarlane Promotions social media outlets on Facebook and Twitter, as well as designing and writing our weekly email blasts which distribute to 12,000+ subscribers.

Over and beyond the PR and marketing areas of each event, I am also involved in the production and logistics sides of the events. Tasks on the production side of events include, but are not limited to the following tasks: securing restaurant donations and participation in events, securing vendor participation in events, securing and researching quotes for all third party production vendors, researching event venues, managing all communication between vendors, restaurants, and third party vendors throughout the event process, securing event staff and on-site event management, creating event production schedules, invoicing for events, as well as managing and maintaining the event finances and budget throughout the duration of the event.

As the Sales,Catering, and Marketing Coordinator for the Fort Myers Region of Cooper Hotels, I am the first point of contact for all new and potential clients for the Fort Myers Region of Cooper Hotels. The Fort Myers Region consists of Hilton Garden Inn Fort Myers Airport/FGCU, Homewood Suites by Hilton at Fort Myers Airport/FGCU, Homewood Suites by Hilton at Bell Tower Shops, and Crowne Plaza at Bell Tower Shops.

I am the sole Social Media Manager for Cooper Hotel’s Fort Myers Region Hilton Brand Hotels: Hilton Garden Inn Fort Myers Airport/FGCU, Homewood Suites by Hilton Fort Myers Airport/FGCU, and Homewood Suites by Hilton at Bell Tower shops. It is my duty to maintain the hotel’s presence and Hilton Brand voice in the community through social media outlets such as Twitter, Facebook, and many other platforms. I am currently in the process of developing a marketing and social media strategy plan for each Hilton Brand Hotel in order to ensure that each hotel is utilizing every platform to the fullest and receiving a return on investment.

Marketing for the Homewood Suites and Hilton Garden Inn Properties is a major responsibility in my role, managing, editing and updating the hotel websites as well as maintaining and creating promotions and specials for each hotel. I create and design marketing materials for directors, sales managers, hotel and group use.

Other duties include, but are not limited to, maintaining and loading all group and local account information into the OnQ Rate & Inventory system and the SalesPro system, as well as tracking daily and monthly actuals of local, national and group accounts. It is also my responsibility to make new reservations for group blocks and local negotiated accounts while maintaining successful relationships with each of our clients

During my time with JDRF, I had the pleasure of focusing on how to maximize fundraising efforts by implementing a new voice for the chapter that had a more creative and innovative approach to the chapter’s outreach in the community in spreading the word about Type 1 Diabetes. I was responsible for all of the chapter’s social media management.

Another large duty while at the JDRF Florida Suncoast chapter included assisting in event planning, execution, and measurement. Along with the events, I was responsible for designing and distributing all marketing materials for any chapter event. I also maintained the chapter’s website, intranet, and weekly and monthly newsletters and all other communications efforts.

Post-JDRF, I still try to stay involved with the chapter, spear heading Cooper Hotels involvement in the 2013 Fort Myers Walk to Cure Diabetes, as well as volunteering at the 2013 Hope Gala, handling all donations during the event held at The Ritz Carlton Golf Resort in Naples, FL.

  • Corporate Communications Intern: May-August 2011

FremantleMedia is globally recognized for being extremely successful in continually producing, creating, and distributing one of a kind entertainment brands. FremantleMedia is known as the name behind the world’s most beloved television and entertainment brands, including formats such as Idol, Got Talent, The X Factor, and many, many more.

During my time with FremantleMedia, I had the pleasure of being stationed at the corporate headquarters in London, UK in the Corporate Communications Department, working with a one-of-a-kind and culturally diverse team. My time with FremantleMedia taught me the dynamics of true intercultural communication, and the importance of innovation in the entertainment industry.

A few of my large projects included collaborating with my supervisor to launch an Induction Day Event for new employees globally, and researching for/amending/updating the entire corporate website: http://www.fremantlemedia.com.

Other duties included a high level of involvement in in corporate events, such as researching, planning, and designing materials. I also assisted with high-profile corporate external public relations events and community/ volunteering events. I was able to utilize my cross-cultural communication skills and manage daily employee inquiries and distribute internal communication to employees world wide. I was also responsible for coordinating my supervisor’s daily itinerary, meeting, presentations, and day to day events.

I was also able to grow as a writer, working closely with the department’s Corporate Communications Writer by updating and creating news items for the FremantleMedia Intranet as well as the internal employee award-winning magazine, ConnectMag.

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